CLIENTS | EXPERIENCE

WINSTON-SALEM STATE UNIVERSITY

App Development

Design, Development, and Implementation of robust, metric based application aimed to capture key data on the Freshman class that can be used to improve Freshman to Sophomore conversion rates.

WALMART NEIGHBORHOOD MARKET

Marketing Strategy

Managed cross-functional teams to optimize, operationalize, and accelerate the growth of Walmart (NHM); by developing compelling in-store, and external value propositions to enhance the customer experience. Grew the 5.2B account by 98M YOY.

GET UP 2 GO, LLC

Professional Guidance

Updated customer pipeline strategy  to improve engagement and conversion rates. Updated strategy resulted in 75K+ increase in sales within 6 months of implementation.

NATIONAL ASSOCIATION OF MINORITY MORTGAGE BANKERS OF AMERICA

Marketing Strategy | Implementation

Updated digital marketing strategy to improve bounce rates, engagement rate, and customer path to purchase across all digital platforms resulting in 92% increase in sales for their annual "Connect Conference."